Old Pulteney Goes Loony - Again!

31/01/2006

Maritime Malt Sponsors Four UK "Loony Dooks".

Old Pulteney Single Malt Scotch Whisky warmed thousands of brave souls up and down the country over Christmas and Hogmanay with the sponsorship of four Loony Dooks - chilly dips in freezing waters to celebrate the season.

From the "Walrus Dip" in Llannelli, Wales and the Peel New Year Dip on the Isle of Man, to the Saundersfoot Plunge in Pembrokeshire and the South Queensferry Loony Dook, Old Pulteney once again sponsored events as part of its "Genuine Maritime Malt" identity and warmed participants with a dram on the shore and Old Pulteney T-shirts.

With Dips and Dooks becoming increasingly popular year-on-year, hundreds are opting not to stay at home with selection boxes and Christmas television but to brace some of the UK’s iciest waters, raising money for various charities. This new-found tradition creates a spectacle that attracts leagues of spectators. Scotland’s most renowned Loony Dook, in South Queensferry, Edinburgh, enjoyed its largest swim yet this year with over 500 participants and was reported on all over the world.

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