Old Pulteney appoints new PR agency to underpin market growth

31/01/2002

Old Pulteney Single Malt Scotch Whisky has appointed Fife-based NB Media Ltd to handle its PR for the next 12 months.

The brand is heavily steeped in maritime tradition and NB Media won the account on the back of its expertise in this field and also through the presentation of a rolling development strategy to raise the overall profile of the malt. Established in 1826 in Wick, Pulteney Distillery is the most northerly on the Scottish mainland and at that time was only accessible by sea. In recent years Old Pulteney has enjoyed something of a renaissance with sales showing consistent annual growth.

Brand Manager, Margaret Mary Timpson, said: 'NB Media impressed us with its promotional plans for the brand and we are looking forward to working with the company as we progress to our next stage of development.' Gavin Nicoll, a director with NB Media, said: 'We are delighted to have the opportunity to work with The Genuine Maritime Malt and are confident we can give the brand a new edge.'

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