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We've joined forces with The Drink Cabinet

Old Pulteney

1st February 2016

Drinking whisky blog detail

We're delighted to annouce that The Drink Cabinet UK has been appointed to develop a new on-trade campaign for our award-winning single malt Scotch whisky.

Led by drinks industry specialists Andy Gemmell and Lauren Stewart, the agency will deliver an innovative programme of activity throughout 2016, working with some of the UK’s leading operators and bartenders.

The campaign will include a UK-wide bartender ‘Boomerang Competition’, inviting bar staff to experiment with Old Pulteney’s popular Navigator expression in a bid to inspire a new generation of malt whisky drinks at the bar. The Old Pulteney ‘Drifter Bar’ - a striking custom-built pop up featuring a handcrafted oak bar top and maritime artefacts – will also tour some of the UK’s most exciting industry showcases and food and drink events throughout the year to provide an authentic Wick-inspired experience of the whisky for guests.

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