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Old Pulteney Transports Social Distancers to Coastal Hometown

Old Pulteney

7th April 2020

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With the UK asked to stay at home, Old Pulteney, The Maritime Malt have launched From Couch to Coast – a bespoke video soundscape which will virtually transport listeners from the confines of their home to the whisky’s quiet coastal hometown of Wick, located on Scotland’s most northerly shores.

https://www.youtube.com/watch?v=3OFNV4IztHg

The simple pleasure of experiencing the sea breeze on your face, rolling waves and sand crunching beneath the feet is off the cards while the UK adjusts to the important job of social distancing and staying home to protect one another. 

But while most can’t use their daily walk to visit the sea, From Couch to Coast is designed to help people embrace the benefits of ‘blue space’ – the popular theory that being near bodies of water can improve overall wellbeing – from the comfort of their own home.

The resulting video soundscape is just over 15 minutes long and captures an assembly of natural sounds from Old Pulteney’s hometown. The sounds of tranquil lapping sea waves and the chirping of local wildlife are combined with the rhythmic tempo of the team crafting Old Pulteney’s fine single malt, making for the perfect easy listening alongside a dram.

Available on YouTube and the Old Pulteney website, the soundtrack is set against stunning footage capturing the natural beauty of Wick. With sweeping golden beaches and towering cliffs, the harbour town is a key destination on the popular NC500 – a scenic 500-mile road trip route - and has been the home of Old Pulteney since it rolled its very first barrels there in 1826.

Malcolm Waring, Manager at Pulteney Distillery, said:

“Our distillery team are fortunate to be able to enjoy the sea breeze while still adhering to the important job of social distancing at home in Wick.

It’s just the ticket for cabin fever, but we know lots of people just can’t get to the coast right now. That’s why we wanted to bring a taste of the sea to all, transporting people to the tranquil sights and sounds of the home of The Maritime Malt.

It’s especially useful for those who are adjusting to working from home. It’s hard to switch off from a long day at the office when the office is your house but our Couch to Coast soundtrack is the perfect antidote.”

From Couch to Coast is ideal to enjoy alongside a dram of Old Pulteney 12 Years Old, which is available to buy at Tesco, Sainsbury’s, Waitrose and all other major retailers.  RRP £35. Listen to the Couch to Coast soundtrack in full at the official Old Pulteney YouTube channel.

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